Viola Davis Named Brand Ambassador for L'Oréal Paris

Oscar-winning actress Viola Davis is now L’Oréal Paris’ new brand ambassador, the company announced.

The company revealed in a press release on September 10 that Davis, 54, will appear in print, TV, and digital advertisements for L’Oréal Paris’ “Age Perfect” brand, a product line for mature skin. The “How to Get Away with Murder” actress joins an array of diverse and famous spokespeople for the brand, including Eva Longoria, Aja Naomi King, Helen Mirren, Celine Dion, Camila Cabello, Nikolaj Coster-Waldau, and Elle Fanning.

"As a young girl, I wasn't always told that I was smart, beautiful, or worthy. I worked tremendously hard to get where I am today — overcoming feelings of doubt to become a woman who truly believes I am 'worth it' in every way. I believe it's so important to build confidence in women from a young age, and to role model diverse perspectives of beauty,” Davis said in a statement.

“To now be part of a brand that has been championing women's worth for more than 40 years and to use my voice to help empower others is truly surreal.”

Delphine Viguier-Hovasse, the Global Brand President of L’Oréal Paris, said in a statement she is “thrilled” to bring Davis on as a spokesperson for the brand.

“Viola's tenacity, authenticity and bold spirit resonate with and inspire so many people. She challenges the status quo in all aspects of life and her drive to succeed has proven itself time after time — she leads by example and is the perfect conduit to elevate our core message, 'Because I'm Worth It'," Viguier-Hovasse wrote.

Davis has been performing since she was young, and after graduating with a theater degree from Rhode Island College, she studied for four years at Juilliard, according to IMDb. Her first on-screen role was as a nurse in 1996's The Substance of Fire. In 2001, Davis appeared on Broadway and won a Tony Award for Best Featured Actress in a Play for her role in 'King Hedley II.'.

In 2011, Davis received critical acclaim for her role as Aibileen Clark in the film The Help. During the 2012 Academy Awards, Davis stepped onto the red carpet with natural hair.

“My husband wanted me to take the wig off,” Davis previously told InStyle. “He said, ‘If you want to wear it for your career, that’s fine, but in your life wear your hair. Step into who you are!’”

In 2015, Davis became the first African American woman to win an Emmy for Outstanding Lead Actress in a Drama Series for the hit television show “How to Get Away With Murder,” The New York Times previously reported. Two years later, Davis won the Oscar for Best Actress in a Supporting Role for her performance alongside Denzel Washington in the movie “Fences.”

"People ask me all the time, what kind of stories do you want to tell, Viola? And I say, exhume those bodies. Exhume those stories. The stories of the people who dreamed big and never saw those dreams to fruition. People who fell in love and lost. I became an artist — and thank God I did — because we are the only profession that celebrates what it means to live a life,” Davis previously said in her iconic speech.

Davis will portray former First Lady Michelle Obama in an upcoming anthology for Showtime called “First Ladies.” The show is being produced in partnership with Lionsgate and JuVee Productions, which is Davis and her husband Julius Tennon’s production company. The drama series will tell the stories of former first ladies, focusing on their political and personal lives. Davis, an executive producer of the show, tweeted her excitement following the announcement.

“Proud to spotlight these brave, extraordinary women! #FirstLadies,” Davis previously wrote on Twitter.

The drama series will be set in the East Wing of the White House, according to a synopsis Showtime previously provided to The North Star. The first season will explore the lives of Eleanor Roosevelt, Betty Ford, and Michelle Obama.

Davis and Tennon’s production company is also working on other projects with Amazon Studios, including “Fast Color,” “The Asphalt Kiss,” and “Wild Seed."


About the Author

Maria Perez is a breaking news writer for The North Star. She has an M.A. in Urban Reporting from the CUNY Graduate School of Journalism. She has been published in various venues, including Newsweek, Juvenile Justice Information Exchange, City Limits, and local newspapers like The Wave and The Home Reporter.