Tracee Ellis Ross's New Hair Care Line Celebrates Natural Hair

“Black-ish” actor Tracee Ellis Ross is making moves in the hair care business. Ross, a fierce advocate of natural hair, announced the launch of PATTERN, her new hair care brand for curly, coily, and tight-textured hair.

The style and beauty icon announced her new brand in an Instagram post on September 3. Ross said that PATTERN was the result of “20 years of dreaming, 10 years in the making… and 2 years of working with chemists.”

“I was dreaming about doing this all through high school,” Ross said in an interview with Allure. “I had logged hours and hours in the trenches with my hair. Many of us can chronicle the journey of our self-acceptance through the journey of our hair. I think, in all honesty, the timing is perfect.”

PATTERN “is here to empower and nourish curly, coily, and tight-textured hair. 3b to 4c. The formulas are unique and packed with luscious [and] safe ingredients,” Ross wrote in her Instagram announcement. She noted that she tested 74 different formula samples on her own hair before giving her approval.

“PATTERN Beauty is for those of us who need more than a quarter size of product,” Ross continued. “Large conditioner sizes that actually fulfill the unmet needs of our community.”

The new products, available on September 9, are affordably priced “because everyone should have access to their most beautiful hair in their own shower, and gorgeous packaging that conjures the legacy of our history and makes us all feel like the royalty that we are.”

“I’m excited for PATTERN to join the natural hair movement, and to celebrate our hair for what it is: beautiful!” Ross wrote on Instagram.

It has never been easy to find hair care products specifically designed for styling and maintaining natural hair. In an interview with WWD, Ross said that Black women have been forced to become their “own experts,” who have had to make products in their bathrooms.

“So to be able to offer a selection of products that work together and support each other is important to me,” she told WWD.

Ross told Allure that it was a struggle to find products that were affordable when she was growing up and this experience made it important for her to price PATTERN products reasonably.

“If we are in a time right now, where we have gone from our hair being about a revolution to a celebration, where we allow our crowns to flourish as electric, beautiful, and gravity defying, then we need for everyone to have access to those products so that their hair can feel as beautiful and as hydrated as it should,” she said.

PATTERN products will range in price from $9 for 3-ounce bottles of shampoo, conditioner, and leave-in, up to $42 for the 29-ounce bottles.

Ross’ new hair care line includes one shampoo, two hair oils, three conditioners, one leave-in conditioner, and a travel-size set, according to Essence. Ross referred to the seven formulas as “phase one.” PATTERN will also sell wash day accessories that include a micro-fiber hair towel, in-shower hairbrush, and a hair clip.

The actor said she created the line to give people “access to their best curls in the bathroom.” She added, “I don’t believe that people should have to be dependent on a professional to feel their most beautiful and for their hair to be healthy.”

Women of color not only struggle to find beauty products to maintain their natural hair, but they often face discrimination for it. In July, New York Governor Andrew Cuomo signed a bill that banned race-based hair discrimination.

“For much of our nation’s history, people of color — particularly women — have been marginalized and discriminated against simply because of their hair style or texture,” Cuomo said in a statement. “By signing this bill into law, we are taking an important step toward correcting that history and ensuring people of color are protected from all forms of discrimination.”

A similar bill was also signed by California Governor Gavin Newsom in July. The Creating a Respectful and Open Workplace for Natural Hair Act (CROWN ACT) forbids hair discrimination and protects people who wear their hair in cornrows, Afros, or dreadlocks.

PATTERN will be available on September 9 on patternbeauty.com. It will also be available online and in stores at Ulta Beauty on September 22.


About the Author

Nicole Rojas is a breaking news writer for The North Star. She has published in various publications, including Newsweek, GlobalPost, IHS Jane’s Defence Weekly, and the Long Island Post. Nicole graduated from Boston University in 2012 with a degree in print journalism. She is an avid world traveler who recently explored Asia and Australia.