NFL and Jay-Z Partner on Music and Social Justice Campaign

Nicole Rojas
Aug 15, 2019 - 10:50
NFL and Jay-Z Partner on Music and Social Justice Campaign

The National Football League (NFL) and rapper and business mogul Jay-Z are joining forces in a new deal that names the rapper’s Roc Nation the league’s “live music entertainment strategist.” Jay-Z, through Roc Nation, will consult on entertainment and help with the league’s activism campaign, Inspire Change. Roc Nation will advise the NFL on entertainment events, including the Super Bowl, as part of the long-term deal. The firm will also collaborate with artists not on its roster to create and distribute music across several music and streaming services as well as consult on the production, promotion, and marketing of live music events. Some plans for the collaboration include hosting a Pro Bowl community concert, producing original music...

Login to continue reading.
Dont Have an account? join now
Lost your password? Please enter your username or email address. You will receive a link to create a new password via email.

Leave a Reply

Become a member and join TheNorthStar

Join Over 25, 000 members from all 50 states and 100+ countries to
help build and sustain the most courageous Community of liberation
journalism in the world.

More From The North Star

March on Washington 2020 Live...

March on Washington 2020 Live Blog: Thousands Gather in D.C. to End Police Brutality...Read More

Maria Perez, Nicole Rojas & Micah Schaffer

Black Republicans: Black...

Black Republicans: Black Faces, in Black Face...Read More

Branden Janese

U.S. Election 2020: Live...

U.S. Election 2020: Live Updates of the Political Showdown...Read More


See more articles from Nicole Rojas

Follow Nicole Rojas to see more of their article on TheNorth