Ben and Jerry’s Introduces Flavor to Raise Money for Criminal Justice Reform

Nicole Rojas
Sep 8, 2019 - 6:00
Ben and Jerry’s Introduces Flavor to Raise Money for Criminal Justice Reform

Ben & Jerry’s partnered up with the nonprofit Advancement Project National Office to announce the brand’s newest ice cream flavor: Justice ReMix’d. The ice cream flavor was released to spotlight structural racism in the criminal justice system.

Justice ReMix’d is a cinnamon and chocolate ice cream with “gobs” of cinnamon bun dough and spicy fudge brownies. The new ice cream flavor aims to showcase the company’s multi-year campaign for criminal justice reform.

“Our approach to creating social change is to raise up the work non-profits are doing on the ground,” Ben & Jerry’s co-founder Ben Cohen said in a statement provided to The North Star. “We bring every resource we have to support them — our...

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